“Keyword advertising – the neglected offspring of trademark law?”: Talk by Dr. Andreas Lubberger at the DAI annual working conference

“Keyword advertising – the neglected offspring of trademark law?”: Our Berlin partner Dr. Andreas Lubberger will be speaking on this topic at this year’s DAI annual working conference, which takes place in Hamburg from 26 to 27 November 2021 (currently planned as a hybrid event). Among other things, the talk will deal with the legal classification of keyword advertising, the assessment approach taken by the courts and the online transparency requirement of EU law. The full program and registration information can be found here.